people

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Dr. Yochanan Bigman

I am a Senior Lecturer (assistant professor) at the Hebrew University Business School.

I study moral cognition and how robots and algorithms change the way people think about and interact with each other.

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Dr. Roy Schulman

Postdoctoral Fellow
My research concerns moral psychology. Specifically, I research when and why people perceive morality as objective and what it entails. I am also interested in other aspects of moral cognition, such as the structure of moral discussions, moral advice-taking and moral perception.
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Samuel Meyers

PhD Student

I hold a B.A. in Psychology from Reichman University and an M.A. in Experimental Psychology from The Hebrew University.

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Drawing from psychology and business ethics, my Ph.D. research focuses on how moral complexity—actions and people that contain both good and bad—shape and complicate moral judgments. My research has been published in journals such as Cognition, Emotion Review, and Affective Science. 

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Orit Ozana

Master’s Student

Orit Ozana is the Executive Director of the Edmond and Lily Safra Center for Brain Sciences (ELSC) at the Hebrew University of Jerusalem, where she oversees strategy, budget, and partnerships to advance interdisciplinary brain research.

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She holds an MBA in Entrepreneurship and Strategy from the Hebrew University and brings extensive leadership experience from senior roles in the Israeli Intelligence Corps. 

Her master’s thesis focuses on the moral judgment of gender discrimination in the labor market. Specifically, she examines how the perceived intention behind organizational justifications for potentially discriminatory practices—such as wage gaps, promotion decisions, or candidate preferences—shapes public evaluations of fairness and legitimacy. This research seeks to shed light on the ways organizations use formal explanations to legitimize inequality and how these justifications are interpreted morally by society.

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Hani Gheit

Master’s Student

My name is Hani Gheit, I am a cybersecurity analyst and a Master’s student in Big Data Analytics, holding a Bachelor’s degree in Statistics.

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My work combines hands-on experience in cybersecurity operations, including SIEM and SOC environments, with academic research on the adoption of artificial intelligence technologies in complex organizations.My research interests lie at the intersection of organizational psychology, human–technology interaction, and decision-making under high-risk conditions, with a particular focus on the implementation and acceptance of AI-based systems in public, financial, and highly regulated environments, especially in the cybersecurity domain.

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Elizabeth Goihman

Lab Manager
I am pursuing a B.A. in Psychology and an M.B.A. with a dual specialization in Human Resources and Finance. Currently, I serve as a Laboratory Manager and Research Assistant.
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Ido Shani

Undergraduate research assistant

I'm Ido, a second-year student in Psychology and Economics. This year, I'm doing my practical research project here in the lab

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Shadi Shahin

Undergraduate research assistant

I'm Shadi Shahin, 25 years old, is a third-year student in a double major of Psychology and English Literature.

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Rotem Tiaz

Undergraduate research assistant

I'm Rotem Tiaz, 26 years old, and I'm studying for a bachelor's degree in Psychology and Business Administration.

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Hanan Suleiman

Undergraduate research assistant

I'm Hanan Suleiman, a third-year student of Psychology and Education at the Hebrew University. I previously took part in a practical training program in therapy, and I’m now particularly interested in research and in the field of experimental psychology.